• Web Design

    How clients can help the design process

    by Ian Chapman

    Help us, help you As clients, you play an integral role in the design process. Without your input and intimate knowledge of your business, the process of designing a website would be taught to accomplish. Good design comes from partnerships between designers and clients when all team members are in sync with each other. While there is no single design process that works for every project, the overall approach is usually similar. And as with most humans, …

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    7 Minutes
  • Web Design

    How to make your landing page convert more effectively

    by Ian Chapman

    So much of a company’s marketing focus these days is on driving traffic to their website. They spend thousands of dollars per month with their SEO partners, pay big bucks for Google Adwords, and spend hours on the social media channels connecting with your audience of followers. But many companies do this only to end up with a few additional paying customers. This often leads them to the (false) conclusion that their marketing efforts are …

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    12½ Minutes
  • WordPress

    Securing your WordPress website from being hacked

    by Ian Chapman

    Over the last few weeks, we have noticed an increase in the number of client (and prospective client) websites that have been broken into (a.k.a “hacked”) – with varying levels of damage occurring. The purpose of this article is to explain what the potential risks are, how you can minimize the chance of an attack, and what you can do if you are targeted. NOTE: Keep in mind as you read the article is targeted …

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    9½ Minutes
  • Web Development

    Making your website accessible and complying with AODA

    by Ian Chapman

    In 2005, the Ontario Government introduced the Accessibility for Ontarians with Disabilities Act (AODA). Since then, businesses and organizations throughout Ontario have been required to update their business practices at their physical locations to make life easier for those people with disabilities. However, the Act is not limited to the physical world. As of January 1, 2014, the Act requires that many new websites for Ontario businesses be made more accessible to those with disabilities. Specifically, …

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    3 Minutes
  • Web Design

    The best ways to improve the effectiveness of your website

    by Ian Chapman

    Is your website as effective as it could be? Sure, you might be getting great traffic from your SEO (search engine optimization) or PPC (pay-per-click) digital marketing campaigns, but are you actually generating more customers? While traffic is essential, conversions are what really matters. Converting website visitors into paying customers is one of the issues that many businesses face when building their corporate website. More often than not, decisions are made by what looks good, …

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    12 Minutes
  • WordPress

    The benefits of using WordPress as a CMS (content management system)

    by Ian Chapman

    What is a content management system? A content management system (often referred to as a CMS), is a software platform that provides the ability for administrative users to add, edit, or remove content from a website that they own – without the need to understand and manipulate HTML and CSS code. This is because the website’s content (text, pictures, and data) is separated from its layout and visual design. This means that you no longer …

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    8½ Minutes

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