Effective web design
for your B2B business

How we can help you …

While each client we work with has a specific set of challenges, our experience has shown that there is a common collection of issues that most of B2B businesses face. If any of these concerns sound familiar to your organization, rest assured, we can help you solve them.

• “We don't seem to be generating enough quality web leads”

  For most clients, this is the number one expensive problem that they face. The story is often the same: their website gets a lot of traffic, but very few of these visitors are converted into viable leads. Those that do take action are frequently not ideal clients.

  For B2B businesses, usually this is down to the fact their website is missing one or more of the six key traits for success:

  Strong Messaging
  High conversion rates start with a well thought out marketing message that clearly highlights the benefits of your products or services

  Enticing Content
  Providing high-value content that is of interest to your visitors will capture their attention

  Authoritative
  It is imperative that your organization is viewed by visitors as an expert in your industry

  Trustworthy
  Using testimonials, news coverage, and case studies, let prospective clients know that your company is reliable

  Overcomes Objections
  Overcome prospective clients’ skepticism of your marketing claims by pre-emptily addressing any possible barriers they may put up

  Reassuring
  High converting websites will generally make it easy for customers to get “buy in” from upper management

  If your website hasn’t been setup with the above traits, then it won’t be running as optimally as it should. We can make sure you incorporate these elements into your website as part of your next redesign project.

• “Our website design is outdated and an embarrassment to potential customers”

  We hear this comment from just about every client. It is often the basis from which the initial desire to redesign their website stems from. While it’s important that your website is aesthetically pleasing to your users, by itself, a modern website design will not win you any business. This is because behind every dated web design, there is a dated (or non-existent) digital strategy.

  That is why our design process starts by learning about your organization and planning out the best approach to marketing your business online. By understanding your goals and objectives for the website, we are able to put an ideal information architecture in place, which will serve as a basis for the new design.

  With the framework for your design agreed upon, a modern website design can be tailored to fit your organization’s marketing message, content, and brand guidelines.

• “Our website is totally unusable on mobile browsers”

  Every year, the use of phone and tablet web browsers is continuing to increase. Even within the B2B sector, almost half of website users reporting using at least one mobile device for gathering information while at the office.

  Having to “pinch and zoom” to view your website in a mobile phone is a sure way to frustrate a potential business lead, making him more likely to move on to your competitor’s site. Additionally, Google gives priority in the search listings to websites who have superior mobile user experiences.

  By developing all our websites using responsive design principles, we ensure that your website looks great on phones and tablets as well as laptops and desktops.

• “Relying on developers to update our website is time consuming and costly”

  The best websites are those that are treated as a living, breathing entity. Part of keeping your website “alive” is to continually update your content with information that is compelling to your target audience.

  But that is often easier said than done. For many clients, making content updates to their website involves engaging with their web developer. This a time consuming, back-and-forth process usually comes with an expensive invoice to boot. So simple tasks like adding a new page end up becoming more hassle than they are worth. As a result, your website stagnates and you don’t end up adding any content until you decide to do the next redesign.

  As part of all of our web projects, we integrate a content management system that is best suited to the task at hand. For most small to medium businesses, using WordPress as the platform for their corporate website is an excellent choice. It provides a high level of customizability, with the security of having huge community support.

• “We are nowhere to be seen in the Google search results”

  What good is your website if no one can find it? Getting traffic (the right traffic) to your website is a critical piece of the marketing puzzle. A high quality web design and a solid search engine optimization (SEO) campaign go hand in hand.

  We often share an analogy with customers that really resonates with those familiar with the City of Toronto. Imagine your corporate website as a physical store. You’ve just spent a good investment on a beautiful shop interior (aka your new website design), and you’ve stocked the shelves with some quality products.

  However, if your store is located on an alley off of Markham Street (ie: on page 10 of Google), then very few customers are going to see everything you have to offer. By including SEO as part of your digital marketing strategy, you are essentially are moving your “store” to the much busier area of the city – the corner of Yonge and Bloor.

  Even if you aren’t looking to generate more traffic to your website as part of your marketing plan, you can rest assured that each website we build is crafted with SEO in mind. So, should your needs change down the road, you’ll have a solid base to build from.

• “We aren’t sure if our website meets AODA accessibility guidelines”

  Most of our clients have no clue whether their website meets the guidelines as set out by the Accessibility for Ontarians with Disabilities Act (AODA). In fact, most of them aren’t even aware that the regulations even exist.

  As of January 1, 2014, for organizations with 50 or more employees, all new (or significantly refreshed) websites must meet the Web Content Accessibility Guidelines (WCAG) 2.0 Level A specifications. These regulations are in place to ensure that visitors who have disabilities have an improved experience when using your website.

  Looking further down the road, starting in the year 2021, the requirements become stricter, requiring that websites must meet the WCAG 2.0 Level AA criteria.

  Failure to comply with these requirements can result in significant fines (not to mention a frustrating experience for some users).

  Whether you are planning on building a new website, or looking to audit your existing website, Leaf Design can make sure your organization is covered.