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Our Primary Focus

We understand the B2B sales cycle

Business-to-business (B2B) transactions are unlike traditional retail purchases. Because fiscal responsibility trumps emotion, there is no “impulse buy”.

Lengthy purchasing process

From initial outreach to signing on the dotted line, the B2B sales process can take many months – and in some cases – years.

A wide audience

B2B purchasing decisions commonly involve multiple stakeholders across an organization, each with their own set of priorities.

Complex pricing

With most B2B sales, your pricing is likely customized for each customer’s needs, quantities, and specifications.

Multiple customer segments

Your B2B website may potentially need to demonstrate value across a range of industries and use cases.
How Is a B2B Website Different?

The B2B website formula

  • Build trust
  • Provide proof
  • Establish authority
  • More high-quality leads

We embrace these nuances of B2B transactions and apply our knowledge to every website we build.

How We Help

Our websites help you …

Communicate your value

Persuasive copy and optimal CTAs ensure visitors convert to customers.

Target your ideal customer

Ensure your marketing message is focused on the people who matter.

Expand your reach

Obtain top search result placement with properly crafted code.

Generate quality leads

Our approach in a nutshell: attract the best – and weed out the rest.

Become an authority

Demonstrate authority in your industry and earn trust amongst potential clients.

Control your content

An easy-to-use CMS allows your team to keep your content up to date.
What We Do

Complete
solutions

From concept to completion, we’ll help you every step of the way.

Strategy

1
All our engagements begin with a thorough planning session to chart the best course for your success.

Content

2
We’ll help ensure your website’s content speaks directly to the pain points of your target audiences.

Design

3
All our websites are custom designed to your brand’s guidelines. Design decisions are based on what is in the best interest of your customers.

Development

4

We’ll craft your code using industry best-practices, to ensure a solid base for your search engine optimization efforts.

Hosting

5
We offer in-house hosting services to all clients who are looking for reliable performance.

Maintenance

6
We can ensure your new website is kept up to date with one of our affordable maintenance plans.
Who We Help

For B2B businesses

Turn your B2B website into a highly-targeted lead generation and sales tool.

Learn More
Our Clients

Who we’ve worked with

From local small businesses to Fortune 500 companies, Leaf Design has collaborated with a wide range of B2B companies throughout North America.
View Our Work
TFI
Dobbin Sales
Toyota
Dominion Voting
Thorcan
Sanborn
Herkowski Stickler & Associates
Bee Vectoring Technologies
Clarify Group
Willis
3D Storage Solutions
CCTS
Canadian International AutoShow
Sparkpower
Blue-Pencil
City of Markham
Ferroque Systems
Genesis
Atlas High Purity
Lexus
Starbucks
General Filtration
On-Hold Marketing
Pure-Flow
Stevenson Whelton
Sym-Tech
Canadian Auto Dealer
Guy Carpenter
Blue-Pencil
Stevenson Whelton
Starbucks
Ferroque Systems
Herkowski Stickler & Associates
Bee Vectoring Technologies
Willis
Dominion Voting
Canadian International AutoShow
Thorcan
Pure-Flow
Lexus
Sym-Tech
Dobbin Sales
Intertex Textiles
Canadian Auto Dealer
General Filtration
3D Storage Solutions
East Range Group
Toyota
On-Hold Marketing
CCTS
City of Markham
Genesis
Sparkpower
TFI
Guy Carpenter
Sanborn
The website turned out beautifully and exceeded our expectations. I would strongly recommend Leaf for any B2B website.
Cody Sabourin
National Sales Manager at General Filtration
Who we work with

Are we a good fit?

Not every client is right for us, and not every agency will be right for you. Here’s how to tell whether we’re a match.

We’re a good fit if …

  • You are a small to medium size B2B business
  • You value a structured process to ensure great results
  • You’re interested in strategic problem solving
  • You want to collaborate with industry experts
  • You are looking for a long-term marketing partner
If this describes your business, a 30-minute conversation is a good next step.
Book a Discovery Call

We might not be right if …

  • You are comparing vendors on price alone
  • You want to be completely uninvolved during the project
  • You are looking for a quick AI-generated website
  • Your availability is sporadic

There’s no hard feelings. We’d just rather be upfront with how we work best. Feel free to email us anyway and we may be able to point you to someone local who is a better fit.

Recent Articles

Web strategy without the jargon

Helpful articles on B2B web strategy, design, and marketing. Written to help you understand what we live and breath each day.
View All Articles
See What’s Possible

Ready to grow?

Book your 30-minute discovery call where we will:

  • Learn about your business
  • Analyze your website
  • Identify areas of opportunity
Signup in 60 seconds!
Schedule a Discovery Call

No pitch decks. No pressure.
Just a useful conversation.