Effective Websites
for B2B Companies

While page count does factor into pricing, the main factor is the scope of functionality your project requires. Features such as product catalogues, ROI calculators, and connectivity to third-party services all play a big part in determining pricing for a website design project. As well, sites that must be published in multiple languages or require accessibility compliance will naturally require a larger budget.

As a rough guide, most B2B marketing sites land between $15,000 and $30,000. Smaller sites and microsites run lower, and complex builds with catalogues, portals or integrations run higher.

After your discovery call, we can provide you with a fixed price in writing, so you know exactly how much to budget.

Smaller projects can be finished in 6 to 8 weeks. Larger ones usually run 3 to 6 months.

The variable that matters most is not our schedule – it’s yours. Projects move at the speed of client feedback and content approval, and the ones that finish quickly are the ones where someone on your side owns the project and can provide feedback and input in days rather than weeks.

Because it is doing a harder job. A local service business needs to be found and contacted. A B2B site has to hold up under months of scrutiny from several people who each want something different, and it has to keep making the case while nobody is talking to you.

That usually means more pages, more thought about structure, and content written for a technical reader as well as a budget holder. The work is in the planning rather than the pixels.

We do take on smaller projects. “Five-pager” sites for smaller organizations as well as microsites run through the same process as a larger project, albeit with fewer moving parts. If your requirements are modest, that is a scope question rather than a reason to look elsewhere.

What we do not do is work inside a website somebody else built. Inheriting an unfamiliar site means spending your budget working out how it was assembled rather than improving it, and we would not be able to stand behind the result. Our maintenance plans are for sites we have built ourselves, for the same reason.

Most of our clients sit between roughly 5 and 100 employees. That is the range where the website carries real weight in the sales process and where decisions get made without a procurement committee. We have worked with larger organizations, usually through a marketing team rather than an owner.

Almost entirely, and by choice. Business-to-business buying works differently enough that the experience compounds. We know what a specification-driven sale needs, what a dealer network needs, and what a technical catalogue needs, because we have built all of them more than once.

On rare occasions, we do take consumer-facing work – usually for an existing or referral client. However, it is just not what we advertise. And if we are not confident we can help your B2C business, we’ll be the first to tell you.

Yes. We are based in Burlington and a good share of our work is in Halton and the wider GTA, but plenty of it is elsewhere in Ontario as well as throughout the United States. Almost everything happens over video and email regardless of where a client sits. Proximity can be helpful for the kickoff session, but it rarely matters after that.

During a discovery call, we learn about your business, look at your current site, and point out the areas of opportunity we can see. You get useful observations whether or not anything comes of it.

If we are not the right fit, we will say so on the call rather than send a proposal we do not believe in. No pitch, and no pressure.

No, not to build them. Every site we deliver is designed and built by people, which is how we keep quality and long-term maintainability where our clients need them.

We do use AI tools for parts of research, planning, and ideation, in the same way we use any other tool. However, all design and development is done by humans.

Yes, and it is a design goal rather than an afterthought. If publishing a page needs a developer support ticket, your website has become a bottleneck.

We set up the admin interface with your content in mind and run a training session at launch so your team is comfortable before we step back.

Some clients prefer we handle updates anyway, which we bill on a time and materials basis, usually turned around within 48 to 72 hours.

No. We offer hosting to our web design clients simply as a convenience. We are happy to work with your existing hosting provider, and we will tell you plainly if your current setup is going to be problematic.

When clients do move to us, it is usually because they would rather have one team responsible to handle any issues when they occasionally arise.

Every site we build follows search engine best practice as standard. Proper heading structure, clean code, images and content structured sensibly, meta titles and descriptions written for every page, and 301 redirects from your old URLs so existing rankings are not lost in the move.

While the above sets a solid foundation for your new site, we do not currently offer ongoing SEO monthly packages.