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The Problem

Is your website falling short?

Your website is losing you deals you don’t even know about. B2B buyers research quietly before ever contacting you. If your site doesn’t build trust, communicate value, and guide action, customers will be gone before you knew they were there.

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Visitors bounce before converting

For most clients, this is the number one expensive problem that they face: their website gets a lot of traffic, but very few of these visitors are converted into viable leads.

The website doesn’t appear professional

Enterprise buyers scrutinize everything – consciously and subconsciously. An outdated design with broken pages can quietly disqualify you before a conversation even starts.

Content updates are difficult or time-consuming

If updating a landing page requires a developer ticket, your marketing velocity is broken. Your website should accelerate your team, not bottleneck it. 

The website is unusable on mobile browsers

Almost half of B2B website visitors report using a mobile device for gathering information while at the office. Requiring users to “pinch and zoom” is a sure way to frustrate a potential business lead.

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What We Offer

Pillars of an effective website

Turn your B2B website into your best salesperson. Regardless of your industry, if your business sells to other businesses, we’ll deliver a comprehensive website that ticks all the boxes.
Discover the unique considerations and learn how to address them when building an effective B2B website

Exceptional user experience

Our clean and modern designs make your website effortless for your users.

Consistent brand identity

Your website will match brand guidelines for a consistent marketing message.

Responsive designs

Our websites adapt nicely to desktop, tablet, and mobile screens of all sizes.

Higher conversion rates

Engaging content and strategic calls-to-action guide users down your funnel.

Compliance with regulations

Avoid penalties by meeting language laws and accessibility regulations.

Easy content management

An easy to use CMS will allow your marketing team to update content.
Discover the unique considerations and learn how to address them when building an effective B2B website
Example work

Recent projects

We’ve worked with many great B2B organizations over the years. Here are some of the websites we have recently launched for our clients.
Automotive

Sym-Tech

Along with a complete overhaul of their multilingual content, the new Sym-Tech website was focused directly at their core customers: automotive dealerships and OEMs.
Design/Build

3D Storage Solutions

3D Storage Solutions was looking for a more modern website for their brand. Ease of use and a focus on lead generation helped them stand out from the competition.
Communications

On-Hold Marketing

Leaf Design worked with On-Hold Marketing to implement a flexible and responsive WordPress website that re-focused their marketing message to visitors.
Industrial

General Filtration

Starting with a re-branding exercise, Leaf Design helped General Filtration revitalize their website, including the addition of a comprehensive product catalog.
    Industries We Serve

    Built for your world

    We’ve helped B2B businesses across a wide variety of industries.

    Automotive

    OEMs, dealerships, and aftermarket providers

    Communications

    Telecom, broadcast, and media companies

    Engineering

    Design, build, and construction

    Financial

    Investments, payment merchants, and insurance

    Healthcare

    Clinics, practices, and equipment providers

    Hospitality

    Corporate events and conferences

    I.T.

    Information technology providers and services

    Industrial

    Industrial, manufacturing, and supply chain

    Legal

    Law firms and corporate legal services

    Professional services

    Consultants, agencies, and firms

    Software

    Software vendors, SaaS, and mobile apps

    Technology

    Hardware, software, and tech startups
    Leaf Design comes to the table with all the right talents. They are both creative and resourceful, and deliver an exceptional product.
    How We Work

    Our clear process avoids surprises

    B2B projects involve multiple stakeholders and high expectations. We run a structured engagement that keeps everyone aligned from kickoff to launch.
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    Discovery

    Understanding your business and industry landscape

    Every project starts with listening and learning. First we get to know your objectives, your customers, and the problems your website needs to solve. We use that information to back every decision that follows, ensuring a solid foundation.

    • A kickoff session to align on goals, timelines, and stakeholders
    • Review of your current site, brand assets, and analytics
    • A clear picture of who your audience is and what they need to do
    • Competitor and industry research and analysis
    1

    Planning & Strategy

    Turning insight into a roadmap

    With a clear picture of your current situation, we map out the structure and strategy for your new site. This is where we agree on the blueprint so everyone is aligned once design and development begin.
    • Sitemap and information architecture
    • Wireframes outlining the layout of each key page
    • Content strategy and messaging direction
    • Technical requirements and platform recommendations
    2

    Visual Design

    Bringing your brand to life

    This is the stage where the site takes visual shape. We translate the strategy into polished, on-brand designs that look the part and guide visitors toward action. You’ll have ample opportunity to review and provide feedback with each iteration before we move forward with development.
    • High-fidelity mockups of key pages and templates
    • A cohesive visual system including typography, colours, and components
    • Responsive layouts designed for desktop, tablet, and mobile devices
    • Collaborative review rounds with clear, structured feedback
    3

    Site Development

    Building a fast, robust, and scalable website

    Approved designs are built into a fully functional website using clean, standards-based code. Visual aesthetics are balanced with performance, usability, and accessibility. All will be setup with a content management system for your team to make updates.
    • Pixel-accurate, responsive front-end development
    • CMS integration so you can update content with ease
    • Performance optimization for fast load times
    • Built-in accessibility and SEO best practices
    • Integrations with CRMs, third-party tools, and analytics
    4

    Testing & QA

    Making sure everything works

    Before anything goes live, we put the site through its paces. We test across a wide variety of operating systems, devices, and browsers ensuring that your customers have a flawless experience.
    • Cross-browser and cross-device testing
    • Functionality checks and confirmation of form submissions
    • Performance, speed, and accessibility validation
    • A final review against the goals set during the discovery phase
    5

    Launch

    Go live with confidence

    Once everything is approved and tested, an appropriate launch date and time will be scheduled. We then follow our pre-planned checklist ensuring a seamless transition. And finally, we’ll train your team to manage the site going forward.
    • Deployment to your live environment
    • Final pre-launch checks and DNS configuration
    • Analytics and tracking confirmed and working
    • Hands-on monitoring through the first hours and days
    6
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    Good To Know

    FAQs

    Don’t see the answer you were looking for? Please send us a message and we’d be happy to help.
    How much does a professional website cost?

    Answering this question is similar to the question “How much does a car cost?”. The  short answer is: it depends.

    When purchasing a car, there is a very wide range of price points. Are you looking for something that gets you from point-A to point-B, or is it a luxury vehicle you desire? To some, heated seats, remote start, and air suspension are essentials, while others may deem such features completely unnecessary.

    Applying that analogy to a webs design project, we would first need to know a variety of information about the project: goals and objectives, design inspiration, functional requirements, page counts, timeframe, and more. That’s why we require all clients to schedule a consultation with us before we can provide a proposal for your project.

    However, to assist with your budgeting, below is a guideline of what to expect: 

    • Microsites and some small business websites range of $5,000 – $15,000
    • B2B marketing sites usually range from $15,000 – $30,000
    • Highly complex or eCommerce websites can often be between $30,000 – $50,000
    • Our fully custom applications usually start at around $40,000
    How long does it take to design and launch a website?

    The answer to this question really depends on your specific requirements, as well as our availability and lead time. Smaller projects can be completed in as little as 6 – 8 weeks, while more elaborate projects can often take 3 – 6 months. While we generally work in an efficient manner, the project timeframe is often dictated by our clients schedule and feedback turnaround times.

    Will my website be mobile-friendly and responsive?

    All of our websites are built to display beautifully on desktops, laptops, tablets, and mobile phones. Content and imagery will be adapted to each visitor’s screen size to provide them with an optimal user experience.

    Do you use AI to build websites?

    Not to build them, no. Every website we deliver is designed and built by humans, which is how we ensure the quality, reliability, and long-term manageability our clients depend on. Occasionally, we may use some AI tools for some tasks during the research, planning, and ideation phases. However, the actual design and development is always done by people.

    What platforms or CMS do you build on?

    WordPress is our platform of choice, and it powers around 90% of the projects we build. We favour it because it’s flexible, SEO-friendly, and gives our clients an easy way to manage their own content after launch.

    That said, it’s not the only tool in our kit. We’ve also delivered projects on Shopify, Magento, and even fully custom-coded builds.

    Ultimately, we’ll recommend the platform that best fits your goals rather than forcing every project into the same mould.

    Do you provide SEO with the website design?

    All of our websites are built with SEO best practices in mind using proper HTML coding and ensuring that headings, content, and images are structured appropriately. Finally, we will setup meta titles and descriptions for all the new site’s pages.

    We also create 301 redirects from all of your existing website’s pages to point to their corresponding URLs on the website. This makes sure the search engines are aware of all the new sitemap changes and so that no existing SEO efforts are lost.

    Can I update my website myself after it’s built?

    Every website is crafted with your content in mind from the outset. We provide you with a website administrative interface that is easy for most clients to handle day-to-day content updates themselves. Upon site launch, we provide an online training session to familiarize your team with the main features of the website’s back-end editing tools. That way you’ll feel comfortable when it comes time to make any changes.

    We also have many clients who prefer to have us handle all their website updates. In these cases, we simply bill on a time and materials basis whenever client’s request. Depending on the quantity of updates, we can usually turn such changes around within 48 – 72 hours.

    Do you offer website maintenance or ongoing support?

    Upon launch of a new website, we recommend clients enroll in one of our ongoing maintenance plans. This ensures your website’s code is kept up to date, is free of malware and viruses, and is monitored for any downtime.

    For functional enhancements or content updates, we bill on a time and material basis, and are happy to provide an estimate in advance of the work.

    Do you work on websites that you did not originally design?

    The majority of our projects involve a complete start-to-finish process where we  builds your website from the ground-up. We need to be 100% confident we can deliver on your goals, and inheriting “technical debt” from an old system puts this in jeopardy. Working with unfamiliar and proprietary solutions can also lead to inefficiencies attempting to reverse-engineer how certain code was originally built.

    Having said that, on rare occasions we will work on a client’s existing website. Before taking on such work, we will need some time to investigate your current solution in detail. Only once we have a reasonable level of confidence your existing website was built to a reasonable high standard will we proceed.

    See What’s Possible

    Ready to grow?

    Book your 30-minute discovery call where we will:

    • Learn about your business
    • Analyze your website
    • Identify areas of opportunity
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    Just a useful conversation.