About Leaf Design
Founded in 2007, Leaf Design is a Toronto area web design and development firm helping B2B companies throughout North America
Founded in 2007, Leaf Design is a Toronto area web design and development firm helping B2B companies throughout North America
A Toronto-area web design team, Leaf Design focuses on delivering exceptional web experiences for B2B firms.
Throughout almost 20 years in business, we’ve collaborated with clients all across North America spanning a variety of industries.
Our clients’ success combined with our long-term outlook on customer satisfaction has ultimately led to our own success.
While the majority of our projects are comprised of repeat and referral clients, we’re always open to working with new and exciting brands.
A University of Waterloo graduate, Ian Chapman has over 30 years of hands-on and managerial experience in website design and software development. Combining a passion for design with his project management background, he leads our clients to digital marketing success.
While most projects require talent from across our team, Ian will act as your single point of contact. We’ve found this to be the most efficient way to operate and ensures a consistent client experience from start to finish.
Leaf Design has established long-term partnerships with marketing specialists. We utilize this network to provide adaptable solutions and expand our service offerings.


Leaf Design easily understood what we wanted and delivered. Timelines were met and the entire experience was positive. We are very happy with the final product.
Leaf Design has been providing website design services for almost 20 years. Starting out with projects for small business gave us an appreciation for how important every company’s marketing budget really is.
For our first five years of existence, we offered a wide variety of design and marketing services. While this provided us with a good understanding of many disciplines, we realized that if you are the jack of all trades, you are the master of none. This led us to focus strictly on web design and development projects.
For the last decade we have been focused on helping B2B companies with their digital marketing. Through networking and partnerships, this has allowed us to work with many big name brands that we originally only dreamed of working with.
While we primarily work with B2B organizations, we do occasionally work on projects in the B2C space. While B2B websites have their own distinct requirements, our process and many of the principles also apply to consumer-focused websites. We will consider taking on these types of projects only if they are a good fit for both us and the client.
We’ve had the pleasure of working with clients across a wide range of industries, including automotive, financial, industrial, legal services, technology, and non-profits. Each project has given us valuable insight into what works – and what doesn’t – for different audiences and business goals.
That said, we believe great web design isn’t solely about industry experience – it’s about understanding your business, your customers, and your goals. Our discovery process is designed to get us up to speed quickly, no matter your niche. We’ll ask the right questions about your business, research your market, and study your competitors so we can build something that is an ideal fit for your brand.
Leaf Design is a virtual team and currently consists of five individuals spread across Canada (with most of us being in the Greater Toronto Area). Not being restricted by geographical boundaries allows us to work with talented individuals who are at the top of their game.
While we are a small organization, we use that to our advantage to provide cost-effective solutions that are highly adaptable throughout the project.
When it comes to our actual design work, our attention to detail is second to none. We sweat the small stuff – even if it is something you or your customers will never see.
And finally, our work ethic and professionalism is a major factor in why we have a high frequency of repeat and referral clients who have continued to work with us on new projects over the last two decades.
While web design and development services are the core of our business, we do offer some ancillary services to our clients. Such services include website maintenance, web hosting, and graphic design services. However, these are only offered to clients who we are already engaged with on a website project.
Additionally, through our network of partnerships, we offer an even wider range of services including copywriting, search engine optimization, product photography, and video production.
Book your 30-minute discovery call where we will:
No pitch decks. No pressure.
Just a useful conversation.