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What We Build

Solutions built around your business

Generic software often isn’t enough. We design and develop custom web applications for B2B companies that have outgrown off-the-shelf tools.
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Internal tools

Purpose-built interfaces to replace spreadsheets, legacy systems, and manual workflows.

Customer portals

Secure, branded environments where your clients can self-serve, submit information, and interact.

Business calculators

Public or private tools that help your team optimize revenue or your customers determine possible savings.

Data platforms and reporting

Applications that turn scattered data into decisions your team can act on.

B2B marketplaces

Connecting buyers with vendors for non-traditional online sales models.

Custom API integrations

The connective tissue between your tools, your partners, and your data.

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How We Work

A methodical, long-term approach

Private portals and internal tools have to fit the way your business actually works – unique requirements, real users, and existing systems all in the mix.

Discovery & Requirements

Understanding your operations, users, and the problem to solve

Internal tools exist to solve specific operational problems, so we start by learning how your teams work today and where things break down. The goal is a shared, precise understanding of what the application needs to do and for whom.
  • Stakeholder interviews across the teams who will use the tool
  • Mapping current workflows and pinpointing bottlenecks
  • Identifying user roles and what each one needs to accomplish
  • Reviewing existing systems the application will work alongside
  • Defining goals, constraints, and what success looks like
1

Planning & Architecture

Mapping out the technical foundations

With requirements agreed, we decide how the application will be built including the technology, the architecture, and the data model. An application is only as reliable as the structure beneath it, so this is where we lay the groundwork for something secure, scalable, and built to last.
  • Technology stack and platform recommendations
  • System architecture, integrations, and access-control strategy
  • Data modelling: entities, relationships, and schema design
  • Rules for validation, integrity, and migration of existing data
  • A delivery roadmap with milestones and a phased approach
2

Wireframes & Mockups

Designing for clarity and ease of use

Here the focus is usability, not decoration. We design screens and workflows that let people do their jobs quickly and with fewer errors. We optimize to reduce clicks, minimize confusion, and reduce the training burden on your team.
  • Wireframes mapping each screen and user journey
  • Workflow and interaction design focused on efficiency
  • Interfaces built around real user roles and their tasks
  • Clickable prototypes to validate usability before development
  • A consistent, accessible pattern for every screen
3

Code Development

Building a secure, reliable application

Approved designs and specifications are built out in structured iterations, with regular check-ins so you can see progress and steer as we go. We prioritize security, maintainability, and code you’re never locked out of.
  • Front-end and back-end development in structured sprints
  • Secure authentication and role-based access control
  • Integrations with your existing systems and APIs
  • Regular demos so you can review progress and give feedback
  • Clean, documented, maintainable code
4

Testing & QA

Verifying it all works – securely and reliably

Before anything reaches your users, we test the application thoroughly and hand it to your team to validate against real-world scenarios. Nothing goes live until it’s proven and signed off.
  • Functional testing across features, roles, and permissions
  • Security and access-control testing
  • Performance and load testing under realistic conditions
  • User Acceptance Testing (UAT) with your team
  • Tracking and resolving issues before sign-off
5

Launch

Go live with confidence

Once everything is approved and tested, an appropriate launch date and time will be scheduled. We then follow our post-launch checklist ensuring all operates as expected.

  • Deployment to your live environment
  • Final pre-launch checks and DNS configuration
  • Analytics and tracking confirmed and working
  • Hands-on monitoring through the first hours and days
6

Onboarding & Support

Helping your team adopt and adapt

For internal tools, adoption is what determines the return on your investment. We help your team get up to speed and stay a partner as your needs change and the application grows to adapt to your business changes.
  • User training and clear documentation for your team
  • A dedicated support period after launch
  • Ongoing monitoring, maintenance, and security updates
  • Enhancements and new features as your needs evolve
  • A dedicated point of contact whenever you need us
7
What We’ve Done

Example projects

We’ve solved some unique challenges for some of our clients who realized that a traditional website was simply not enough.

NOTE: Almost all web application projects contain confidential information. Many samples below have been anonymized to protect personal data or the identity of our clients.

Automotive

Retail Coaching Portal

This multi-phase private portal was developed to help an OEM vehicle manufacturer improve their customers’ retail experience. With varying levels of permissions, coaches, dealers, and executives can access information that will help identify areas of improvement.
  • 100% private access to all site content with multiple permission levels
  • Complex input forms for scoring assessments based on hundreds of criteria
  • User dashboard with upcoming events and coaching metrics
  • Logic to identify areas of weakness to focus future efforts on improving
  • Multilingual support for English and French
Healthcare

Medical Imaging Viewer

An online healthcare provider offering second opinions from medical specialists required a web portal for both patients and physicians. The app we developed allowed patients to sign up and upload their medical scans and images, and for physicians to access a high-quality medical scan viewer to make assessments.

  • Private portal for storage of health data following PIPEDA requirements
  • User self-registration walkthrough with integrated payment processing
  • Integration of DICOM viewer so physicians can remotely view MRI and CT scans
  • Administrative dashboard to monitor new referrals and upcoming appointments
Automotive

Dealer Marketing Tool

To help an automotive OEM provide customized marketing resources to its network of dealers, we developed an internal web application. Editable forms allow dealers to provide specific information to be included in their printed marketing collateral.
  • Secure private portal using single sign-on (SSO) for user access
  • User dashboard to view progress of generation of customized marketing material
  • Data import tools to pre-load system with all relevant dealership data
  • Support for multiple brands with independent styling and themes
  • Multilingual support for English and French
Communications

Document Library

The CCTS was looking for a custom web tool that would allow them to publish some of their investigation findings, to help consumers understand context around some of their decision-making process. A public microsite was created, allowing users to locate such documents for review.

  • Custom document search and filtering interface
  • Session cookies ensure recent search criteria are remembered across pages
  • Prevention of individual articles from being indexed by search engines
  • Compliant with WCAG 2.2 Level AA accessibility guidelines
  • Multilingual support for English and French
Real Estate

Condominium Marketplace

A new Toronto-area startup came to us with their vision of connecting real estate condo investors with property developers. This was a great way for investors to locate appropriate inventory that met their specifications, while at the same time, providing developers with a central hub to market and advertise their units for sale.
  • Investor dashboard with listings for new and upcoming properties
  • Custom search and filter interface for locating suitable condominium units for sale
  • Subscription payment system for condominium developers to list units for sale
  • Custom data import functionality
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Industries We Serve

Solutions for your industry

We’ve developed custom web applications for B2B businesses across a wide variety of industries.

Automotive

OEMs, dealerships, and aftermarket providers

Communications

Telecom, broadcast, and media companies

Engineering

Design, build, and construction

Healthcare

Clinics, practices, and equipment providers

Hospitality

Corporate events and conferences

I.T.

Information technology providers and services
The team at Leaf were outstanding. We were lucky to find such a professional group to assist us in revamping our digital presence.
Michael Donovan
Co-CEO of East Range Group
Good To Know

FAQs

Don’t see the answer you were looking for? Please send us a message and we’d be happy to help.
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How much does a web application typically cost?

Because of the custom nature of such solutions, there is no simple answer to this question. It ultimately depends on the problem you are trying to solve and the complexity of the solution you desire.

While we have built some smaller tools for under the $10,000 mark, our more complete web applications usually start around $40,000 and can grow upwards based on complexity.

How long does it take to develop a web application?

Smaller internal tools can be delivered often within 6 – 10 weeks. Full application portals usually require significantly more planning as well as development time and can often take 4 – 6 months or more.

Do you build iOS or Android applications?

Unfortunately no, we do not build native iOS or Android apps.

Why can’t I see any project examples?

Most of our clients operate in competitive B2B markets, and their custom software is a strategic advantage. So we respect NDAs by default. We’re happy to share anonymized details, reference calls, and portfolio walkthroughs under an NDA once we’ve talked.

What happens after launch?

We offer flexible support arrangements, from monthly retainers to on-call maintenance. Most clients continue working with us for years after their initial launch enhancing their application with added functionality.

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  • Learn about your business
  • Analyze your website
  • Identify areas of opportunity
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