Working with
Leaf Design

We’d much rather find that out early while you are still choosing your web design agency, rather than halfway through a project.

Generally, we’re a strong fit for B2B organizations who view their website as a working part of the business rather than an online brochure. That often means a longer sales cycle, a more complex offering, or a sales team that needs the site to do some of the heavy lifting.

Our best projects tend to involve a client contact who can speak for the business, provide feedback in a reasonable timeframe, and make decisions without waiting on a large committee.

We may not be the right choice if you’re looking for the lowest bid, need a site launched in a matter of days, or want a team to simply execute a design that’s already been finalized.

Our focus is B2B, so consumer brands and large ecommerce stores are usually better served by an agency that specializes in that work. If that turns out to be your situation, we’re happy to point you in the right direction.

The simplest way to find out is a conversation. Our 30-minute discovery call is ideal for just that. We learn about your business, take a look at your current site, and give you an honest answer either way.

If you are local to the Burlington area, we are able to meet in person – either at our office or yours. However, for most of our clients, we find online video conferences to work well for everyone’s busy schedules. This has the added benefit of AI tools being able to capture all discussions to review post-meeting.

For the majority of the project, you will work with your single point of contact, Leaf Design owner Ian Chapman. This approach ensures a consistent experience with all communications throughout the project. When appropriate, other team members may join in on certain client-facing meetings.

That’s OK, we can still get started on your project. Even a rough draft or outline of your key points is all we need at the early stages.

Having said that, missing content is the #1 reason for delays in a web design project. Clients often underestimate the amount of time and effort is required to create high quality web copy. So we recommend you start working on copywriting efforts sooner rather than later.

If you’ve got writer’s block and need some assistance with crafting great copy for your website, we offer copywriting and copyediting services to assist your team.

The design process is a collaborative effort between our team and yours, however the level of engagement varies by client.

The bulk of the design work will be handled by our team, but your input is essential. You’ll want to be engaged heavily during our initial kickoff meeting, as that will allow us to create a blueprint for the project’s design.

Once the initial design concepts are ready, we’ll connect again to present them to your team, and discuss your feedback. This is your opportunity to let us know what resonates with you and what needs some further attention.

While we encourage close collaboration, there is a danger that clients can get too caught up in the minutia of details. If this occurs, we’ll help you refocus on the essentials, as it will be for the betterment of the project in the long run.

Although highly unlikely due to our significant pre-design planning, there is always the potential for us to miss the mark on the initial design of you site. However, all of our projects do include time to allow for revisions.

This will provide us with an opportunity to listen to your team’s feedback and understand what needs to be addressed. From there, we can make adjustments to the layout so that it completely aligns with your goals and objectives.

And because our design process happens in stages, any issues can be addressed early before they permeate through the rest of the site.

To this day, we have yet to ever restart a design from scratch. We attribute this to our meticulous planning efforts during the discovery phase of the project.

While we do our best to plan out your requirements in advance of signing a proposal, we understand that priorities can shift and new opportunities arise throughout the course of a project.

Our proposals are fixed-price, but for smaller changes we can still be flexible. Often an addition or two will be balanced out with some other area of the project that required less effort than expected.

However, for larger scope changes we would provide you with an additional estimate prior to engaging on the new work. Only once approved by your team will we begin on the additional work. Our goal is to ensure there are no billing surprises at the project’s completion.