The decisions that are hardest to undo
Development choices tend to outlive everything else on a website. You can redesign a page in an afternoon. Changing how content is structured, or which platform it all sits on, is a different project entirely.
Most B2B sites don’t need anything exotic. They need something a marketing coordinator can update without filing a support ticket, loads quickly on a bad connection, and talks with the systems your business already runs on – the CRM, the quoting tool, the inventory system nobody wants to replace.
Where a standard website stops being enough – client portals, internal tools, custom integrations – that’s where application development starts. The line between the two is often blurrier than people expect, and knowing which side of it you’re on early saves a lot of money.
The articles here cover platform decisions, performance, integrations, and the technical choices worth getting right the first time.
Learn about your business