Start with decisions, not the design
Most of the problems we’re asked to fix on B2B websites trace back to choices made before anyone opened a design tool. The wrong platform. No clear sense of who the site is actually for. A budget set against the wrong scope.
B2B buying is slower and more crowded than B2C. A single enquiry might involve a technical evaluator, a budget holder, and someone whose only question is whether your company looks like it will still exist in three years. A site built for one of those people stalls with the other two.
The articles in this section cover the questions worth answering first: what the site needs to achieve, which platform fits the way your team actually works, what a realistic budget looks like, and how buyers move from a first visit to a conversation.
If you’d rather work through it with someone, a 30-minute discovery call is usually a faster way to get to the same answers. No pitch deck – just a look at where your site is and where it could go.
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